54 Analytics tools ranked by privacy
RudderStack leads the Analytics category with 85/100 (grade B); the lowest score is SpyFu at 31/100. The category averages 57/100 — 4 points below the cross-category average — and 48% of analytics tools fire third-party trackers before consent. 5 of 54 earn an A or B grade.
Analytics privacy: frequently asked questions
Which analytics tool has the best privacy score?
RudderStack currently has the highest privacy score in the Analytics category: 85/100 (grade B), based on an automated scan of pre-consent tracking, cookie consent behaviour, security headers, privacy policy, and accessibility.
How private are analytics tools on average?
The 54 Analytics tools we scanned average 57/100, 4 points below the all-category average of 61/100. 48% fire third-party trackers before user consent.
How are these analytics privacy rankings calculated?
Each tool's website is scanned with a headless browser. We measure pre-consent tracking requests, whether a Reject All button exists and works, HTTP security headers, privacy policy quality, CCPA/GPC signals, and WCAG accessibility, weighted into a 0-100 score. Scores are technical assessments, not legal certifications.