38 Social / Marketing tools ranked by privacy
Sprout Social leads the Social / Marketing category with 86/100 (grade B); the lowest score is TikTok for Business at 35/100. The category averages 61/100 — 0 points above the cross-category average — and 34% of social / marketing tools fire third-party trackers before consent. 5 of 38 earn an A or B grade.
Social / Marketing privacy: frequently asked questions
Which social / marketing tool has the best privacy score?
Sprout Social currently has the highest privacy score in the Social / Marketing category: 86/100 (grade B), based on an automated scan of pre-consent tracking, cookie consent behaviour, security headers, privacy policy, and accessibility.
How private are social / marketing tools on average?
The 38 Social / Marketing tools we scanned average 61/100, 0 points above the all-category average of 61/100. 34% fire third-party trackers before user consent.
How are these social / marketing privacy rankings calculated?
Each tool's website is scanned with a headless browser. We measure pre-consent tracking requests, whether a Reject All button exists and works, HTTP security headers, privacy policy quality, CCPA/GPC signals, and WCAG accessibility, weighted into a 0-100 score. Scores are technical assessments, not legal certifications.